👨‍👨‍👧‍👧 TEAM LOW RES: LU / DANNI / YUTIAN / FROST / JESSE(Special Support)

👨‍🔧👩‍🔧 FACULTY SUPPORT: CRAIG/YIRU

🎫Program Title:

IMA Low Res Master Program

🎫Project Association:

Digital Innovation

"Digital Inventions to Improve Customer Experiences at offline retail stores"

📕Background

Though MUJI aesthetics is widely loved by the young generation (15-35) in China, MUJI is experiencing a wave of continuous sales drop even before the COVID-19 pandemic, especially with off-line retail stores.

Also, other competitors like Miniso are taking an increasingly larger part of the market share by selling cheaper identical replacements of MUJI products.

🔎Problem Statement

Through primary and secondary research, we found that MUJI customers in China don't quite understand the brand values. We thought it is a great opportunity to bridge the gap by creating an immersive place for customers to better understand MUJI in the offline MUJI store.

🤔What is MUJI ?

• No brand quality goods
• "Empty Vessels" design philosophy
• "This will do" lifestyle

🏭Three Production Principles

• Selection of materials
• Streamlining of production processes
• Simplification of design & Packaging

And we want let consumers know about those information above

How might we improve MUJI's off-line shopping experience to help customers better understand and connect with MUJI's values?

🎲THE CUBE

https://youtu.be/9q79SAr9pZc

"CUBE" Interior

"CUBE" Exterior

⚙Characteristics

🚚Modular & Mobile

🗑Recycled Materials

🕺Interaction

✍Input

Users interact with three devices on the wall. (Three devices represents three production principles)

Users interacts with the digital table inside the CUBE. (The table interaction represents MUJI's "empty vessel" design philosophy)